• ENTREPRENEUR. AUTHOR.
    SPEAKER.

     

     

    JENNIFER
    TURLIUK

  • About Jennifer Turliuk

    Summary:

    • Entrepreneurial leader with a strong background in strategy, marketing, business development, and writing
    • Work featured in New York Times, Wired, Fast Company, Forbes, Harvard case study, and more
    • Training from Procter & Gamble, Singularity University at NASA, and business school at Queen’s University

    Career Highlights:

    • CEO of MakerKids, the first makerspace for kids in the world. We empower the makers of tomorrow with programs on robotics, coding and Minecraft.
    • Forbes article was one of Forbes Greatest Hits (with over 1 million views), on the Forbes Most Read and Top Trending Stories for over a week, featured on Linkedin Today, and reprinted by New York’s daily newspapers, Business Insider and Vault.
    • Keynote speaker at first MakerCon in Europe, spoke at MakerCon New York and on panel discussion with Peter Thiel (founder of Paypal), did a TEDx talk in Spanish (at TEDxSantiago)
    • PR & Marketing consultant for various startups and campaigns including the Matterform 3D scanner crowdfunding campaign, the highest Indiegogo raise ever outside the US ($471,000)
    • Participant in Singularity University‘s 2012 Graduate Studies Program at NASA
    • Ran Canada’s largest business plan competition and created a launchpad program for top young entrepreneurs that was selected for the Startup Chile program
    • Developed self-education program that involved shadowing at 6 startups after being 1 of top 6 finalists from hundreds in competition to shadow Dave McClure of 500 Startups
    • DJ‘d for Red Bull, some of Chile’s largest nightclubs, and 1 of the top 10 black tie events in the world (according to David Letterman)
    • Led launch of Tide Pods (biggest launch in 27 years on P&G Canada’s largest brand)
    • Wrote a play that was in Canada’s largest ten-minute play festival
    • Launched SMS-based disaster relief project for Hurricane Sandy that was featured in the New York Times, Fast Company, CBS, and more within a week of launching.
    • Helped build a 3-D printer for a music video
    • First website featured in a major children’s magazine at age 12

    Contact Me

    Access my resume here. Access my Linkedin here. The best way to reach me is by email: jenn.turliuk@gmail.com.

  • Books

    A selection of books I've worked on

    How To Figure Out What To Do With Your Life (Next)

    After Jennifer's Forbes article "How I Figured Out What to Do With My Life" received over 1 million views and she received emails from readers on a weekly basis about it, she decided to write a book on the topic. How to Figure Out What To Do With Your Life (Next) will help you figure out where you want to go next in your career and how to get there. It includes a series of time-tested strategies and exercises that can help you go from not knowing what to do, to feeling confident in your decision about what to do next. Available on Amazon.

    The Maker Kid

    The MakerKid is about a kid named William who likes to make things, and his quest to build a robot and meet other kids who make things. Available on Amazon.

  • Speaking

    Jennifer is frequently invited to give talks, and has won speaking awards in Canada and Brazil. Past speaking engagements include:

    TEDxSantiago

    "Malas Decisiones en Tu Carerra"
    ("Career Ups and Downs")

    Jennifer gave a TEDx talk in Spanish at TEDxSantiago after learning Spanish for 8 months.

    MakerCon: Norway, New York, California

    "The Business of Making With Kids"

    Keynote Speaker, MakerCon Nordic: Called the 'epicenter of the maker movement', MakerCon is a professional conference by and for makers. Jennifer was invited to speak about MakerKids.

    Maker Faire: Rome, New York, California

    "Re-Making the World through Making with Kids"

    Maker Faire Rome: Jennifer was invited to give a talk to 1500 people at the opening conference of Maker Faire Rome. Other speakers included Brian Krzanich (CEO of Intel), Massimo Banzi (CEO of Arduino), Dale Dougherty (CEO of Maker Media), Leah Buechley (professor at MIT Media Lab), Mark Frauenfelder (founder of Boing Boing), and more. Her speech was covered by Wired.

    Humber College Convocation

    Graduation Speech

    Jennifer was awarded an honorary degree and invited to speak in front of 3000 graduates. Past honorary degree recipients include the Chief of Toronto Police Services, Mike Myers, and more.

  • Past Speaking Engagements

    • Humber College Convocation
    • Brightworks Innovation Day
    • Keynote speech at MakerCon Nordic (first MakerCon in Europe)
    • Maker Faire Rome
    • MakerCon New York
    • Maker Faire Bay Area
    • SXSWedu
    • Panel discussion with Peter Thiel (Founder of Paypal and early investor in Facebook and Linkedin) at Stanford University
    • TEDx talk in Spanish at TEDxSantiago
    • Ignite Presentation at Singularity University
    • Tech Wildcatters accelerator program’s weekly Speaker Dinner (in Dallas, Texas): ‘PR & Marketing for Startups’
    • Stanford MBA students: ’Startup Chile’
    • Concordia MBA students: ’Doing Business in Chile’
    • Junior Achievement students at Deloitte: ‘Career Planning’
    • Inquiry@Queen’s Undergraduate research conference at Queen’s University: ‘Marketing to Millennials’
    • Bizcamp Santiago
    • Business Plan competitions: various topics

    Testimonial: “On behalf of the advisors for PiFF – PayItForwardFriends.com, A Junior Achievement Company, I want to thank you for your inspirational talk yesterday. You were highly engaging and showed a deep passion for entrepreneurship. We’ve had several guests come through our doors in the last few months but your “approval rating” was by far the highest amongst all speakers – on a student and advisor level. For the rest of PiFF’s members and advisors who could not make it last night – you missed a dandy.” – Larry Chan, Caldwell Partners

    Topics

    Jennifer is available to speak on a variety of topics, including:

    • Career planning (pursuing what you are passionate about, following a unique path)
    • Fostering youth entrepreneurship
    • Millennials / Gen Y
    • Marketing / PR
    • Other topics

    If you are interested in having Jennifer speak at your event and would like to receive more information, email jenn dot turliuk at gmail dot com

  • Writing

    Here are some examples of Jennifer’s writing:

    Forbes

    One of Forbes Greatest Hits (with over 1 million views), on the Forbes Most Read and Top Trending Stories for over a week, featured on Linkedin Today, and reprinted by New York’s daily newspapers, Business Insider and Vault.

    Venturebeat

    Acted as correspondent at Singularity University’s Graduate Studies Program for Venturebeat

    Strategy Magazine

    Selected to write about a new idea for September 2014 print issue. Wrote about “The closet of your dreams”

    Women 2.0

    Jennifer wrote an article about one of her shadow experiences as part of her ‘Startup Shadow’ project, which involved shadowing and interviewing many prominent founders and investors in Silicon Valley.

    Teva Online for Business

    An article that was co-written with Ken Wong, marketing professor at Queen’s University and member of the Canadian Marketing Hall of Fame. As part of an independent study with him, Jennifer also wrote other blog posts that offered insights to marketing professionals about how to market to millennials most effectively, demystifying which trends relating to consumption habits are actually relevant to this age group and how they can be successfully applied to marketing strategies.

    Other

    Jennifer has also written for TVO, Techvibes, the Hamilton Spectator, Burlington Post, and Startup Weekend. She was a Blogger for the Queen’s University School of Business website, and was Co-Editor of her high school newspaper, the Trojan Times (at Hillfield-Strathallan College).

     

    Jennifer wrote a play that was featured in Canada’s largest ten-minute play festival, InspiraTO. She wrote the book and lyrics for a musical that she produced in the Toronto Fringe Festival.

  • Awards

    Selected Awards and Recognition:

    Honorary Degree, Humber College

    Awarded 2016 Board of Governors' Honorary Degree (Humber Institute of Technology and Advanced Learning) for contributions to society

    1st, NextGen in Franchising Competition

    1st place, NextGen in Franchising Competition (400 applicants), International Franchise Association Conference. Selected by CEOs of College Pro and Anytime Fitness to advance to top 3, then selected as 1st by votes from 4000 conference attendees.

    Nominated as a pioneering woman in tech

    Singularity University Scholarship Recipient

    Selected from over 3000 applicants as one of 80 students (from 36 countries) for NASA’s Singularity University Graduate Studies program and granted scholarships

    Duke of Edinburgh Awards

    Bronze, Silver, and Gold Duke of Edinburgh Awards from Prince Edward, Earl of Wessex

    Jury Captain, Core77

    Jury Captain of Open Design Category, Core77 Design Awards 2015

    Juror, TO Tech

    TOTech Top Contributor of 2014 Nominees Selection (link)

    Editor’s Choice Ribbon, Maker Faire

    Next Founders Participant

    Selected to participate in Next Founders program (affiliated with Next 36)

    Startup Chile Entrepreneur

    1 of 154 selected from 650 applications to be part of Startup Chile, a 6-month business incubator program run by the Chilean government granting $40K in equity-free capital

    Dave McClure Shadow Finalist

    1 of top 6 finalists from hundreds in competition to shadow Dave McClure of 500 Startups

    2nd, Latin MOOT Corp Competition

    Outstanding Presentation Award and 2nd place in Latin MOOT Corp Competition (international business plan competition in Brazil for MBA students) while an undergraduate student.

    Queen’s School of Business Outstanding Achievement in Communications Workshops

    Queen's University Scholarships

    -Queen’s University Thomas Nugent Memorial Award: For entrepreneurial endeavors and strong academic achievement
    -Queen’s University D.I. McLeod Dean’s List Scholarship
    -Queen’s University Academic Entrance Scholarship

    Millenium Excellence Award

    Awarded to 1,000 students across Canada on the basis of leadership, community involvement, innovation and academic achievement

    Wendy’s Classic Achiever Scholarship Award

    Awarded to 210 students from 12,000 applicants across Canada based on demonstration of excellence in academics, extracurricular activities and community service

    Max Rotman Humanitarian Youth Award

    Marc Kielburger Award

    Hillfield-Strathallan College’s 1st Marc Kielburger Award

    Competition Prizes

    -2nd in Queen’s Entrepreneurs’ Competition ($6K in prize money)
    -3rd place Marketing Case Award at Queen’s Business Competition

    -Case Presentation Award at Queen’s University Corporate Social Responsibility Weekend

  • Selected Projects

    My mission is to help more people find and follow careers that they are passionate about, good at, and that help them and the world. Currently 80% of people are dissatisfied with their jobs (Deloitte Shift Index Survey) - I want to make a dent on reducing this number. Childhood is the most formative stage of life, so I am currently focused on empowering kids to develop the skills and confidence to have better careers. Here are some select projects I have worked on along the way.

    Founder and CEO, MakerKids

    2013-Present

    MakerKids is the first makerspace for kids in the world. We empower the makers of tomorrow with the skills and mindsets to change the world. Thousands of kids have participated in our camps, after-school programs and parties on coding, robotics and Minecraft. We have written curriculum for Intel and trained educators from the Toronto Public Library and the Toronto Catholic District School Board. MakerKids was named Best Kids' Workshops by Toronto Life Magazine and one of the top ten awesome birthday party places by Today's Parent. Our Board of Advisors includes the CEO of Arduino. We are franchising and hiring - reach out if you are interested.

    Singularity University Graduate Studies Program

    2012

    Singularity University is a program started by NASA and the founders of Google that teaches about the most cutting-edge exponential technologies (e.g. 3D printing, genetics, nanotechnology, etc) and how to use them to solve the world’s greatest grand challenges (e.g. poverty, water, etc). Faculty members included Eric Ries, Vivek Wadhwa, Vinod Khosla, Jean-Michel Cousteau, the Chair of Kiva’s board, astronauts, members of the Obama administration, and more. With a mission to positively impact 1B+ people within the next 10 years, the program consisted of a mix of lectures from subject experts, field trips to places like IDEO and Autodesk, team projects, and technology workshops. Jennifer was selected from over 3000 applicants as one of 80 students (from 36 countries) for the 2012 Graduate Studies program and was granted scholarships. Her team won the Android app challenge, garnering $2000 in funding. She wrote about the Singularity University experience as a correspondent for Venturebeat.

    PR & Marketing Consultant

    2012-2013

    Provided PR, marketing, writing, sales and strategy services to clients working with exponential technologies to change the world:

    • Matterform 3D scanner (first affordable desktop 3D scanner): raised over $471,000 via Indiegogo campaign - the highest Indiegogo raise ever outside the US at the time. Garnered press in major media outlets such as Fast Company, MAKE Magazine, Venturebeat, GeekDad, Wired Italy, CBC.
    • Atmel (the makers of the microcontroller used by Arduino) and Ardulab (a startup that lets anyone send an experiment to space for under $5K): landed press in Fast Company, Make magazine, Huffington Post, Mashable and more.
    • Oroeco (the world’s first automatic purchase impact tracking tool. Created by a group of Stanford, Harvard, Berkeley and MIT professors): Exceeded $15K fundraising goal for Indiegogo campaign. Garnered press in major media outlets such as Venturebeat, Huffington Post, Forbes, Discovery News, Reuters
    • Dyo.co (custom 3D printed jewellery): secured major press for launch

    Self-Education Program

    2011

    After being named one of the 1 of top 6 finalists from hundreds in a competition to shadow Dave McClure of 500 Startups, Jennifer created her own self-education program that involved meeting with and interviewing successful entrepreneurs and founders, shadowing at 6 companies for 1-5 days each to learn from them and help out wherever possible, volunteering at conferences (such as DEMO and Founder Showcase), sitting in on some classes at Stanford with the permission of the instructors, and visiting the offices of companies such as Facebook, Google, Apple, etc.

    She met with and interviewed entrepreneurs and investors including Peter Thiel (founder of Paypal and early investor in Facebook), Tim Ferriss, Richard Branson, Joe Gebbia (Airbnb), Dave McClure (500 Startups), Eric Ries (Lean Startup), Steve Blank (4 Steps to the Epiphany), Reid Hoffman (Linkedin), Brad Feld (Techstars), Matt Flannery (Kiva), Randy Reddig (Square), Brian Wong (Kiip), Sam Zaid (Getaround), and more. Jennifer shadowed at Kiva, Causes, Ashoka, the Stanford d.school, Launchrock, and Dojo, helping them with things like marketing, customer service, sales, design, and strategy.

    You can read more about this self-education program in Jennifer’s Forbes article about it, which was one of Forbes Greatest Hits (with over 1 million views), on the Forbes Most Read and Top Trending Stories for over a week, featured on Linkedin Today, and reprinted by New York’s daily newspapers, Business Insider and Vault.

    Marketing, Procter & Gamble

    2008-2011

    Brand Management, Tide: Leader of Canadian Launch of Tide Pods (biggest P&G launch in 27 years since launch of Tide liquid). Commercial leader on P&G’s largest brand; responsible for vision setting, strategy and plans. Led diverse multi-functional team and agencies, developed business models, managed multi-million dollar budget, created and executed marketing plans (tagline, visuals, TV commercials, online advertising, print ads, out-of-home, and in-store materials). Delivered over 80% of market share in unit dose segment. Tide household penetration increased +1.7pts. Covered by the New York Times, AdAge, Business Courier, and many more. Led digital strategy for P&G Fabric Care brands.
    Shopper Marketing, Loblaws team: Developed and executed marketing plans for P&G products at Loblaws (Canada’s biggest retailer)

    DJ

    2007-2012

    Jennifer DJ’d at NASA and for Red Bull, Moosehead, the International Beer Festival, events, some of the biggest nightclubs in Chile, and 1 of the top 10 black tie events in world (according to David Letterman). At one point, she was DJing 4 times a week (for various groups, nightclubs and events) and had a weekly residency. She also had a radio show and interviewed major musicians such as Serena Ryder.

  • Recommendations

    The word around town

    Caroline Burke

    Manager, Procter & Gamble

    "Jennifer is a very strong marketer due to her entrepreneurial spirit and clear drive to succeed. We worked together when she first started at P&G and she was an extremely quick learner and picked up total responsibility of her projects right away. She is a great partner to have on any business."

    Ken Wong

    Professor, Consultant, Professional Speaker and Entrepreneur

    "I taught Jennifer and served as her advisor. I was impressed enough to invite her to write a blog with me for one of my clients. She is bright, articulate and committed to entrepreneurial success. Strongly recommend her for anything requiring intelligence, persistence and energy"

    Ian Monroe

    CEO, Oroeco

    "Jennifer did a fantastic job spearheading media outreach for Oroeco. She connected us with more than a thousand journalists, leading to high-profile publications to help spread public awareness about Oroeco's mission and services, as well as contribute to the success of our Indiegogo campaign. She's quite creative in her approach, and she was a joy to work with!"

    David McConomy

    Assistant Professor Smith School of Business at Queen's University

    "During the four years that Jennifer was at Queen's I spent many hours discussing career opportunities with her and came to know her quite well. Jennifer is a hard worker who can identify exactly what she wants and has the energy and intelligence to pursue her objectives relentlessly. I would recommend her as an employee or as a consultant without hesitation."

  • Drop Me a Line

    Let's grab a cup and collaborate!