About Jennifer Turliuk
A selection of books I've worked on
How To Figure Out What To Do With Your Life (Next)
After Jennifer's Forbes article "How I Figured Out What to Do With My Life" received over 1 million views and she received emails from readers on a weekly basis about it, she decided to write a book on the topic. How to Figure Out What To Do With Your Life (Next) will help you figure out where you want to go next in your career and how to get there. It includes a series of time-tested strategies and exercises that can help you go from not knowing what to do, to feeling confident in your decision about what to do next. Available on Amazon.
Jennifer is frequently invited to give talks, and has won speaking awards in Canada and Brazil. Past speaking engagements include:
MakerCon: Norway, New York, California
"The Business of Making With Kids"
Keynote Speaker, MakerCon Nordic: Called the 'epicenter of the maker movement', MakerCon is a professional conference by and for makers. Jennifer was invited to speak about MakerKids.
Maker Faire: Rome, New York, California
"Re-Making the World through Making with Kids"
Maker Faire Rome: Jennifer was invited to give a talk to 1500 people at the opening conference of Maker Faire Rome. Other speakers included Brian Krzanich (CEO of Intel), Massimo Banzi (CEO of Arduino), Dale Dougherty (CEO of Maker Media), Leah Buechley (professor at MIT Media Lab), Mark Frauenfelder (founder of Boing Boing), and more. Her speech was covered by Wired.
Humber College Convocation
Jennifer was awarded an honorary degree and invited to speak in front of 3000 graduates. Past honorary degree recipients include the Chief of Toronto Police Services, Mike Myers, and more.
Past Speaking Engagements
Testimonial: “On behalf of the advisors for PiFF – PayItForwardFriends.com, A Junior Achievement Company, I want to thank you for your inspirational talk yesterday. You were highly engaging and showed a deep passion for entrepreneurship. We’ve had several guests come through our doors in the last few months but your “approval rating” was by far the highest amongst all speakers – on a student and advisor level. For the rest of PiFF’s members and advisors who could not make it last night – you missed a dandy.” – Larry Chan, Caldwell Partners
Jennifer is available to speak on a variety of topics, including:
If you are interested in having Jennifer speak at your event and would like to receive more information, email jenn dot turliuk at gmail dot com
Here are some examples of Jennifer’s writing:
Jennifer wrote an article about one of her shadow experiences as part of her ‘Startup Shadow’ project, which involved shadowing and interviewing many prominent founders and investors in Silicon Valley.
Teva Online for Business
An article that was co-written with Ken Wong, marketing professor at Queen’s University and member of the Canadian Marketing Hall of Fame. As part of an independent study with him, Jennifer also wrote other blog posts that offered insights to marketing professionals about how to market to millennials most effectively, demystifying which trends relating to consumption habits are actually relevant to this age group and how they can be successfully applied to marketing strategies.
Jennifer has also written for TVO, Techvibes, the Hamilton Spectator, Burlington Post, and Startup Weekend. She was a Blogger for the Queen’s University School of Business website, and was Co-Editor of her high school newspaper, the Trojan Times (at Hillfield-Strathallan College).
Jennifer wrote a play that was featured in Canada’s largest ten-minute play festival, InspiraTO. She wrote the book and lyrics for a musical that she produced in the Toronto Fringe Festival.
Selected Awards and Recognition:
Honorary Degree, Humber College
Awarded 2016 Board of Governors' Honorary Degree (Humber Institute of Technology and Advanced Learning) for contributions to society
1st, NextGen in Franchising Competition
1st place, NextGen in Franchising Competition (400 applicants), International Franchise Association Conference. Selected by CEOs of College Pro and Anytime Fitness to advance to top 3, then selected as 1st by votes from 4000 conference attendees.
Singularity University Scholarship Recipient
Duke of Edinburgh Awards
Startup Chile Entrepreneur
Dave McClure Shadow Finalist
2nd, Latin MOOT Corp Competition
Queen’s School of Business Outstanding Achievement in Communications Workshops
Queen's University Scholarships
-Queen’s University Thomas Nugent Memorial Award: For entrepreneurial endeavors and strong academic achievement
-Queen’s University D.I. McLeod Dean’s List Scholarship
-Queen’s University Academic Entrance Scholarship
Millenium Excellence Award
Awarded to 1,000 students across Canada on the basis of leadership, community involvement, innovation and academic achievement
Wendy’s Classic Achiever Scholarship Award
Awarded to 210 students from 12,000 applicants across Canada based on demonstration of excellence in academics, extracurricular activities and community service
Max Rotman Humanitarian Youth Award
Marc Kielburger Award
Hillfield-Strathallan College’s 1st Marc Kielburger Award
-2nd in Queen’s Entrepreneurs’ Competition ($6K in prize money)
-3rd place Marketing Case Award at Queen’s Business Competition
-Case Presentation Award at Queen’s University Corporate Social Responsibility Weekend
Selected Press Samples:
My mission is to help more people find and follow careers that they are passionate about, good at, and that help them and the world. Currently 80% of people are dissatisfied with their jobs (Deloitte Shift Index Survey) - I want to make a dent on reducing this number. Childhood is the most formative stage of life, so I am currently focused on empowering kids to develop the skills and confidence to have better careers. Here are some select projects I have worked on along the way.
Founder and CEO, MakerKids
MakerKids is the first makerspace for kids in the world. We empower the makers of tomorrow with the skills and mindsets to change the world. Thousands of kids have participated in our camps, after-school programs and parties on coding, robotics and Minecraft. We have written curriculum for Intel and trained educators from the Toronto Public Library and the Toronto Catholic District School Board. MakerKids was named Best Kids' Workshops by Toronto Life Magazine and one of the top ten awesome birthday party places by Today's Parent. Our Board of Advisors includes the CEO of Arduino. We are franchising and hiring - reach out if you are interested.
Singularity University Graduate Studies Program
Singularity University is a program started by NASA and the founders of Google that teaches about the most cutting-edge exponential technologies (e.g. 3D printing, genetics, nanotechnology, etc) and how to use them to solve the world’s greatest grand challenges (e.g. poverty, water, etc). Faculty members included Eric Ries, Vivek Wadhwa, Vinod Khosla, Jean-Michel Cousteau, the Chair of Kiva’s board, astronauts, members of the Obama administration, and more. With a mission to positively impact 1B+ people within the next 10 years, the program consisted of a mix of lectures from subject experts, field trips to places like IDEO and Autodesk, team projects, and technology workshops. Jennifer was selected from over 3000 applicants as one of 80 students (from 36 countries) for the 2012 Graduate Studies program and was granted scholarships. Her team won the Android app challenge, garnering $2000 in funding. She wrote about the Singularity University experience as a correspondent for Venturebeat.
PR & Marketing Consultant
Provided PR, marketing, writing, sales and strategy services to clients working with exponential technologies to change the world:
After being named one of the 1 of top 6 finalists from hundreds in a competition to shadow Dave McClure of 500 Startups, Jennifer created her own self-education program that involved meeting with and interviewing successful entrepreneurs and founders, shadowing at 6 companies for 1-5 days each to learn from them and help out wherever possible, volunteering at conferences (such as DEMO and Founder Showcase), sitting in on some classes at Stanford with the permission of the instructors, and visiting the offices of companies such as Facebook, Google, Apple, etc.
She met with and interviewed entrepreneurs and investors including Peter Thiel (founder of Paypal and early investor in Facebook), Tim Ferriss, Richard Branson, Joe Gebbia (Airbnb), Dave McClure (500 Startups), Eric Ries (Lean Startup), Steve Blank (4 Steps to the Epiphany), Reid Hoffman (Linkedin), Brad Feld (Techstars), Matt Flannery (Kiva), Randy Reddig (Square), Brian Wong (Kiip), Sam Zaid (Getaround), and more. Jennifer shadowed at Kiva, Causes, Ashoka, the Stanford d.school, Launchrock, and Dojo, helping them with things like marketing, customer service, sales, design, and strategy.
You can read more about this self-education program in Jennifer’s Forbes article about it, which was one of Forbes Greatest Hits (with over 1 million views), on the Forbes Most Read and Top Trending Stories for over a week, featured on Linkedin Today, and reprinted by New York’s daily newspapers, Business Insider and Vault.
Marketing, Procter & Gamble
Brand Management, Tide: Leader of Canadian Launch of Tide Pods (biggest P&G launch in 27 years since launch of Tide liquid). Commercial leader on P&G’s largest brand; responsible for vision setting, strategy and plans. Led diverse multi-functional team and agencies, developed business models, managed multi-million dollar budget, created and executed marketing plans (tagline, visuals, TV commercials, online advertising, print ads, out-of-home, and in-store materials). Delivered over 80% of market share in unit dose segment. Tide household penetration increased +1.7pts. Covered by the New York Times, AdAge, Business Courier, and many more. Led digital strategy for P&G Fabric Care brands.
Shopper Marketing, Loblaws team: Developed and executed marketing plans for P&G products at Loblaws (Canada’s biggest retailer)
Jennifer DJ’d at NASA and for Red Bull, Moosehead, the International Beer Festival, events, some of the biggest nightclubs in Chile, and 1 of the top 10 black tie events in world (according to David Letterman). At one point, she was DJing 4 times a week (for various groups, nightclubs and events) and had a weekly residency. She also had a radio show and interviewed major musicians such as Serena Ryder.
The word around town
Manager, Procter & Gamble
"Jennifer is a very strong marketer due to her entrepreneurial spirit and clear drive to succeed. We worked together when she first started at P&G and she was an extremely quick learner and picked up total responsibility of her projects right away. She is a great partner to have on any business."
Professor, Consultant, Professional Speaker and Entrepreneur
"I taught Jennifer and served as her advisor. I was impressed enough to invite her to write a blog with me for one of my clients. She is bright, articulate and committed to entrepreneurial success. Strongly recommend her for anything requiring intelligence, persistence and energy"
"Jennifer did a fantastic job spearheading media outreach for Oroeco. She connected us with more than a thousand journalists, leading to high-profile publications to help spread public awareness about Oroeco's mission and services, as well as contribute to the success of our Indiegogo campaign. She's quite creative in her approach, and she was a joy to work with!"
Assistant Professor Smith School of Business at Queen's University
"During the four years that Jennifer was at Queen's I spent many hours discussing career opportunities with her and came to know her quite well. Jennifer is a hard worker who can identify exactly what she wants and has the energy and intelligence to pursue her objectives relentlessly. I would recommend her as an employee or as a consultant without hesitation."